GDE720 - Week 9

GDE720 – Week 9 : Research

A whole new brief – I’m quite excited about this one, I love the idea of Design for good. This week, however, we’re looking into Service Design and the purpose behind the design process that take place.

Service Design is centred around 5 objectives:

  • User Centred Design
  • Co-Creative Design
  • Sequencing
  • Evidencing
  • Holistic

Each of these objectives offer a view on the design from all angles, meaning the product or service is appropriate for all expected users. For example, being user centred design, one of the main design strategies is creating personas – in creating and identifying these personas, the designers can use this to create a product with a specific customer or user in mind – this is done primarily by interviewing certain subjects for the qualitative research.

Journey Maps are also a main part of the process, by identifying the persona, the designer is able to walk this personas through the service and identify the “customer journey” and where the design needs improvement.

It’s completely customer based design, and it’s sole purpose is to create wiht the customer in mind. It’s about the usability and efficiency of the service for the user.

As seen with Arren Roberts, their main aim was to get people more in touch with their health, to be more in control and for the people themselves to be the main focal point. They needed to use real problems, real stories and real experiences to design a service that was fully usable, understandable and could make a change effectively.

Artist as Activist

I’ve always loved satire and social art, made to disrupt, question and challenge people’s thinking – it’s one of the most powerful art forms but the beauty is, that it’s seen every day, through graffiti, placards, posters and more.

I found Peter Hennards art really powerful and so clever, his work is a critique of what’s going on in the world, his view and his perspective but challenging people to rethink. He’s de-normalising images we see on a daily basis and get used to, our human way of making us accept truly terrible images needs disrupting and we need it translating into real world problems for us to fully accept the magnitude of the issue.

It’s a matter of making people think, making people question and encouraging them to stop and consider another opinion.

I could think of a lot of examples recently where we’ve seen placards and posters that are challenging the norms – BLM, Reclaim the Streets and so forth.

These are SO necessary in today’s society, and we need to encoruage people to wanto to improve the world we live in, not just sit back and accept it.


Stickdorn, M., Schneider, J., Andrews, K. and Lawrence, A., (2011) This is Service Design Thinking: Basics, Tools, Cases [ebook], Hoboken, NJ: Wiley.

Service Design Tools: Communicating Methods Supporting Design Processes (2009), [Accessed 6 March 2019]. Available from:

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