GDE730 - Week 4

Week 4 – Business Foundations

It’s a process of identifying the area of the market you want to be in then approaching people that are in the heart of that

Lucy Warburton

I actually found a lot of the first lecture was predominantely related to collaborative work within a business environment. A lot of what was discussed referred to the initial stages of starting a collaborative process within the business model. As the above quote, it’s vital to consider the area of the market you want your business to really get a grounding in, and then locating the areas of the market that are missing something and working with others to get the best out of it.

I think a lot of it refers to understanding your audience and who you are pitching this business plan to. It’s about understanding what areas need improvement and working within that to really create a business which answers these questions.

I loved hearing about the size of the team that Lucy works with – not just inhouse but also hiring outside help to gain more of an insight or make the work they are creating much better. I think it’s a really important issue to consider when creating the business plan that you don’t necessarily need everything to be in house and part of your regular team. Rather, it’s ok to find help form elsewhere when needed for a specific project.

Of course, Hamish’s lecture was amazing to listen to – he’s such an inspiration in terms of following something you love and something you want to be a part of.

Their first studio was music design and they followed this avenue because it was of an interest to them – I think it’s so vital to go back to this as much as possible. Despite this business not running anymore, it’s so important to follow what you love and what you’re passionate about. I also really connected with his lack of self-confidence. I’ve struggled over the past 4 weeks feeling like I’m very much behind on an experience point of view. And because of this I’m constantly feeling on the back foot. The fact that Hamish, despite his huge success, also feels this way makes me feel much better!!

It all links back to the old “money, size or quality” debate which I feel Red Design focussed on money and quality. They didn’t want to be the biggest, but they wanted to be the best. The fact he felt ready to move on and pursue something different is also something to remember when creating our business plans – it’s ok to be going down a route and not connect with it anymore. I think that’s how some people get stuck in something they don’t want to do anymore, they get terrified of how big and successful it is!

The art is understanding the client then pushing it on, taking them somewhere where they
wouldn’t expect it to go, but always keeping it in sight of their needs

Hamish Makgill

I think we all picked up this week on the sheer amount of empathy that was discussed during this lecture. It’s a vital part of what we do and I think we need to consider it when assessing our audience and understanding what’s missing in the market. It’s not always about what works for us, but what we can do to help the client. I think a lot of what he talks about relates to his “beautifully simple” philosophy – it’s not just in his designs but it’s also a huge part of what he creates in his businesses. I think this is really missing sometimes and business plans can just becoem pages of waffle and buzz words which, for a client, can be a bit much and off putting.

I’m going to take his philosophy here and take it further – I need to make sure I keep my planning simple, succinct and to the point. Otherwise the words and waffle take over the actual meaning and true part of the plan.

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